Podcast as B2B Sales System · Europe
PodLead.
Your podcast invites ideal clients.
We turn conversations into deals.
You invite C-level decision-makers as podcast guests.
We handle production, distribution, and sales follow-up — in broadcast quality, remote or with our mobile executive studio on-site.
Conversations become qualified leads.
500.000+
people reached
38.000+
monthly listeners
2,000+
episodes produced
3×
More qualified conversations
50–150
Ideal clients identified & contacted
1 Tag
= 1 Month of Content
Video-first
Cinema look, not audio-only
The Problem
Your podcast produces content.
But it doesn’t produce deals.
Wrong Guest
You produce for anonymous listeners — not the 50 decision-makers who could transform your annual revenue.
No Follow-up
The conversation ends, the episode goes live — and then: nothing. No systematic next step toward business.
No System
Production chaos, no batch recordings, every episode planned from scratch. Without a system, podcasting stays a cost, never an asset.
The Mechanism
Why Podcast Guests Become Clients
— and Cold Outreach Doesn’t.
Your prospect knows: this is a sales call. Resistance is automatic.
You pitch your product. They listen to decline.
No context. No trust. No memory.
After the call: silence. No touchpoint. No content asset.
You invite them as an expert, not a target. The context signals respect.
60 minutes of real conversation. They talk, you listen. Trust builds organically.
After the episode, they know you, your thinking, your expertise — without a pitch.
The episode lives on: content asset, LinkedIn post, reach — permanently visible.
The podcast isn’t a marketing trick — it’s a context switch.
Your ideal client meets you as a peer, not a salesperson.
How PodLead Works
Seven Steps.
From first conversation to qualified pipeline.
We handle every step — you lead the conversations.
Strategy Workshop
We define your target audience, positioning, and podcast format together — so the format works as a sales channel from day one.
Format & Setup
Technical setup, branding, intro/outro, artwork — everything is set up so you can start immediately without worrying about details.
Pipeline & Outreach
We identify and reach out to 50–150 ideal clients from your target audience — as a personal invitation to your podcast, not as cold outreach. Typical response rate: 30–50 % instead of <5 % with classic cold outreach.
Recording — Remote, Studio, or On-Site
You lead the conversation, we handle everything else. Remote in broadcast quality or with our mobile executive studio on-site — cinema look, broadcast audio, professional lighting.
Post-Production
Editing, colour grading, audio mastering, thumbnail, show notes — we deliver a finished video and 5+ formats for various channels. You get everything you need without lifting a finger.
Live & Promotion
Publication on all platforms, LinkedIn clips, guest assets for sharing — every episode becomes a multi-channel campaign. Your guest becomes a brand ambassador, their network becomes your reach.
Follow-Up & Relationship Management
We document conversation insights, identify buying signals, and hand off warm leads with full context to your sales team. The conversation was just the beginning.
Who is PodLead for?
PodLead isn’t for everyone.
That’s the point.
We work with companies where a single deal justifies the monthly investment many times over.
🏢
B2B SaaS & Tech
5–30 employees, long sales cycle, decision-makers hard to reach.
Ø Deal-Size: 20k–200k€
🎯
Boutique Consultancies
10–50 employees, high-value services, client acquisition via referrals.
Ø Deal-Size: 15k–100k€
⚙️
IT Services & MSPs
Complex product, needs explanation — podcast builds trust before the first call.
Ø Deal-Size: 30k–500k€
Focus: Europe (DACH + English-speaking markets) · Not sure if you’re a fit? We’ll figure it out together.
Limited · Only 3 spots · until September 30, 2026
Founding Client Pricing
— until September 30, 2026.
We are onboarding 3 Founding Clients in 2026 — companies that want to build PodLead as their sales channel.
Aligned Incentives for Founding Clients
Reduced monthly fee (€1,500 instead of €2,500) as cost coverage + revenue share on every deal that demonstrably originated from a podcast guest.
Specific share terms are agreed individually in the strategy call — depending on deal size and sales cycle.
We only earn well when you earn.
Why eco-minded
We didn’t invent PodLead.
We perfected it.
For years, we’ve been producing podcasts for B2B companies —
from post-production for digital kompakt
to full-service setups for founders with 500,000+ reach.
PodLead is the system we developed after seeing
what podcasts can truly deliver — when you treat them as a sales channel.
✓PodLead On-Site: our own mobile executive studio
✓Proven with Unicorn Bakery, digital kompakt and IT-founder Podcast
“It would be incredibly hard to produce this podcast on our own. Without the two of them, the Unicorn Bakery Podcast wouldn’t be where it is today.”
Fabian Tausch — Unicorn Bakery
“I didn’t have to worry about a thing — my job was to prepare for my guests. Everything was fast, reliable and hassle-free.”
Anna Weimer
“I’ve never once felt like I was getting something off the shelf. Working with them is one of the best decisions I’ve made.”
Nicole Haaf — Bring it up
“Vera and Tim support us as a reliable and professional team. We can easily keep to our schedule and our very high quality standards.”
Mareike Kaczmarek — digital kompakt
“Vera & Tim are the reason I’ve been able to reach more than half a million people across so many channels.”
Tobias Ziegler — IT-founder Podcast
Aligned Incentives for Founding Clients
Reduced monthly fee (€1,500 instead of €2,500) as cost coverage + revenue share on every deal that demonstrably originated from a podcast guest.
Specific share terms are agreed individually in the strategy call — depending on deal size and sales cycle.
We only earn well when you earn.
Not Quite in the ICP?
Not quite in the ICP — but want premium production?
If your podcast isn’t focused on sales but primarily on building brand, reach, or community: our classic Podcast Production service is built for that. Recording, editing, distribution — broadcast quality without the PodLead sales mechanics.
Measurability
Every guest. Every conversation.
Every deal — tracked.
No guesswork. You see at any time where your podcast
stands in the sales funnel.
identifiziert
invited
completed
generated
When was the last conversation? What’s the next step?
episode downloads — all channels in one overview.
per episode? Where in the funnel are you losing potential?
Your personal PodLead dashboard is set up after onboarding —
individually tailored to your sales process.
FAQ
Frequently Asked Questions about PodLead
Do I need an existing podcast?
No. We can build PodLead from scratch — or integrate it into your existing podcast. Both work.
What is a Founding Client?
In 2026 we’re taking on three Founding Clients — companies with whom we sharpen PodLead in their specific industry. Founding Clients get the full system at a reduced price of €1,500/month (instead of €2,500) with a 6-month minimum, plus revenue share on closed deals. In return, we get honest feedback and the right to publish a joint case study. After the founding phase ends, the collaboration continues at the regular price — or you can stop, with no further obligation.
How is PodLead different from classic podcast marketing?
Classic podcast marketing optimises for reach and downloads. PodLead optimises for qualified conversations with decision-makers. That’s a fundamentally different approach — and a fundamentally different result.
How long until the first results?
First guest confirmations typically in week 2–3. First recorded episodes from week 4. First lead handoffs to your sales team from month 2.
Does this also work remotely, without on-site production?
Yes. Remote recording in broadcast quality is standard in our setup. PodLead On-Site (on-location production with mobile executive studio) is an add-on for maximum quality and guest experience.
Are there minimum terms?
Founding Clients start with a 6-month minimum term — that’s enough time to set up the system, see first deals, and create a joint case study. From October 2026, regular clients: 3-month minimum, then quarterly cancellation. Most clients stay because the flywheel only really picks up speed from month 3–4.
How do I measure my success with PodLead?
After onboarding, we set up your personal PodLead dashboard — individually tailored to your sales process. You see at any time: ideal clients contacted, guests confirmed, episodes published, conversations generated, deals in pipeline. No guesswork — just clear numbers.
Next Step
Let’s find out
if PodLead is right for you.
30 minutes. Free. No sales script.
We’ll look together whether the system fits your goals —
and what a realistic ROI would look like for you.
✓ Free · ✓ 30 minutes · ✓ Pick a slot directly in the calendar
